The people who measure it.

Ottawa, Ontario

Todd Gray founded Bio_Sole, and he invented the thing it makes. He began the work in 2009. Almost twenty years later, he is still the person who draws the next version.

The idea began with a simple observation. Your walk belongs to you alone. Todd set out to build a device that could read it. In 2014 he ran the first prototype program in New Brunswick, which is where the science of how the body carries weight stopped being a theory here and started being measured. He was also writing machine learning into the design years before that was a common thing to do. He is often the first to say he was early rather than right.

Todd built the company structure as well as the product. Autonomous ID Corporation in Canada holds the inventions. Bio_Sole International Group runs the business. Atlantic Footcare, a manufacturer with forty years of history, makes the insoles in the United States. He still works in the hardware himself. When a sensor needed replacing, he designed, built and delivered a new one in thirty days.

He is at his desk by five in the morning. He has a thirteen year old son, and he quietly pays for local hockey sponsorship out of his own pocket. Ask him what the company is for and the answer is short: autonomy in a connected world, one step at a time.

He also has a sentence he returns to whenever the science gets complicated. The body doesn't lie.

Autonomy in a connected world, one step at a time.

Mark Bragança is a technology and digital transformation leader with over 35 years of experience in enterprise architecture, cloud modernization, cybersecurity, and IT strategy. Mark combines deep technical knowledge with strategic business acumen, helping organizations optimize operations, improve security and compliance, accelerating innovation. He is recognized for his ability to bridge business and technology priorities, and commitment to delivering impactful results in complex environments.

United States

Daniel Brown is the Chief Financial Officer of Bio_Sole. He has been with the company through every stage of its growth, and he speaks with Todd Gray four or five times a day.

Dan brought Bio_Sole its factory. He completed the acquisition of Atlantic Footcare, a Rhode Island manufacturer with forty years of history, which now makes the company's insoles in the United States. It moved Bio_Sole from a company with a design to a company that can build.

He runs finance on his own. Banking, planning and investor relationships all sit with him. His working method is patient sequencing: he does not build something until somebody has asked for it, which is a useful counterweight in a company founded by an inventor. Todd calls the two of them yin and yang.

He is also the clearest explainer in the building. No two people walk the same way, he says. I can't get in someone else's shoes and make them think I'm that person. It's a biometric signature, and that leads to all sorts of applications.

He is careful about how the company gets there. We're not going to cut any corners in making sure we get to the point where we can show and tell and let the world know what we're doing.

No two people walk the same way. It's a biometric signature, and that leads to all sorts of applications.

United States

Todd Basche is the Chief Product Officer of Bio_Sole. He joined in 2025, and his job is to keep a company full of possibilities pointed at one market at a time.

He has done this before, roughly seven times. He has worked in startups at every stage, from two people in a garage to taking a company public. Before that he was a vice president at Apple, where he worked directly with Steve Jobs. That mix of consumer product instinct and hard commercial sequencing is unusual, and Bio_Sole needs both.

He also teaches. At the Stanford Graduate School of Business he runs sessions in the Lean LaunchPad program, which trains founders to test a business model before they build anything. His students hear the same thing his colleagues do: startups don't fail because they focused too tightly, they fail because they're all over the map.

At Bio_Sole he owns product strategy, market selection and go to market planning, and he is hiring the company's first product manager. He wants plans written at what he calls the Goldilocks level - not ten miles up, and not down in the weeds.

He is generous with structure, and modest about how much of it is needed. A teaspoon of structure helps enormously.

Startups don't fail because they focused too tightly. They fail because they're all over the map.

Memphis, Tennessee

Dr. Bernard Grisoni is Chief Product Design and Manufacturing Officer at Bio_Sole. He has held the role since 2014. His job is to turn a good idea into something a factory can make.

He has done that for forty years, in hard categories. He began at Dow Corning in France, working on silicone gels and foams. He moved to Allergan, where he developed a new silicone for lenses, and then to Wright Medical. In every one of those roles the same discipline applied: a material has to behave the same way on the ten thousandth unit as it did on the first.

Then came sixteen years at Merck, as a principal scientist on Dr. Scholl's. He led the development of sixteen new products. The work was human testing, measuring feet, and modelling how they carry load. It is hard to imagine a better preparation for this company.

He founded his own product development firm, BioGeneration, in 1997. He holds a PhD in industrial engineering, an MBA from Pepperdine University, a master's in polymer engineering and a bachelor's in materials science.

He teaches as well. Since 2019 he has been an adjunct professor at the University of Memphis, covering biomaterials and design. He speaks French and English as a native. And he writes mystery novels. There are three so far.

Boston, Massachusetts

Chuck Deem leads sales for Bio_Sole. He is also the bridge between Atlantic Footcare and the rest of the company, carrying the product from the factory floor out to the market.

He lives minutes from the Atlantic Footcare plant in Rhode Island, which is the whole point. He is the connective tissue between the people who make the product and the people who will wear it, and manufacturing readiness, retail strategy and distribution all run through him as Bio_Sole moves toward launch.

He grew up on a farm outside Philadelphia, and his working life began on the manufacturing lines of Johnson & Johnson's McNeil Consumer Products, the home of TYLENOL, during his summers off. He came back after a marketing degree from West Virginia University, and over more than forty years he has led national sales and marketing organizations for some of North America's most trusted consumer health brands.

He is not precious about the work either. When a major footwear brand was coming to see the plant, he rolled up his sleeves and helped clean it himself. You want to put your best foot forward.

He has called the Boston area home for thirty-five years, where he and his wife Stacey raised their two children. Away from work he is happiest with family and friends, on the golf course, or on the ski hill.

You just got to know your target audience, and what they want.

Ottawa, Ontario

Sophie Hargest is Head of Communications Strategy and Media at Bio_Sole, a company working at the frontier of identity and artificial intelligence. Her role is translation: taking the work of engineers, scientists, inventors, and financiers and carrying it, intact and honest, to the people that work is meant to serve.

She is not a technologist, and that is precisely the point. Technology built for humanity needs someone in the room who thinks first about the humans, and Sophie has spent her career among them: in law, in government, in politics, and in humanitarian response. At Gowling in her early twenties she worked on the NAFTA side accords, the files behind the creation of Nunavut, and the Meech Lake and Charlottetown constitutional rounds. She spent 2 years in provincial affairs at Innovative Medicines Canada, managed a 2025 federal election campaign in a Quebec riding with generations of Bloc Québécois loyalty, and co-founded Ukrainian Settlement Helpers Ottawa, which housed hundreds of displaced families. She ran her own communications firm for 24 years alongside all of it. A background that broad leaves no room for siloed thinking, and she would not have it any other way.

At Bio_Sole she keeps the company's evidence charter, the rule that no public claim outruns its proof, produces the interview series Ground_Truth™, our micro pods Ground(ed)_Truth and First Person, and leads brand, media, and events, including as Bio_Sole's lead for Identity Week America 2026. She studied sociology at Carleton University, Film and TV Production at Humber College, is a trained mediator, works in English, French and Spanish.

Her role is translation: taking the work of engineers, scientists, inventors and financiers, and carrying it, intact and honest, to the people that work is meant to serve.

Philadelphia, Pennsylvania

Jim Pennewill carries marketing for Bio_Sole. He works on how the company presents itself, which in this business is unusually hard. The product measures your body and proves who you are. Explaining that plainly, without overclaiming, is the whole job.

He came to Bio_Sole through Bill Tyson, who advises the company on insurance. The two of them go back about twenty-five years. Both grew up around Philadelphia, and both went to Temple University, Bill in insurance, risk and business law, Jim in marketing. Bill introduced him to Todd Gray, and the work has run through the website, the brand and the visual direction since.

Dartmouth, Nova Scotia

Daniel Allard is Director of Creative Content at Bio_Sole. He makes everything the company shows you, and he has been doing this kind of work since 1990.

His career runs through Canadian broadcasting. He started at Rogers Television in Ottawa, where he did every part of the job, including hosting and, briefly, puppeteering. Then came eight years at CPAC as an editor, cutting the evening news for Prime Time Politics, to a deadline, every night. After CTV Ottawa he spent four years running the studio at The Conference Board of Canada, directing from the control room and setting up live segments with networks here and abroad. Earlier he shot video for the Canadian Real Estate Association for five years.

Most recently he spent seven years as senior video producer at Vanillasoft, where the work won things. He made the top webinar of 2020. In 2021 his work took five nominations and three wins for video and webinars. In 2022 he was named Production Manager of the Year at the Faces Magazine Ottawa Awards.

At Bio_Sole he directs and cuts Ground_Truth™, the company's interview series. Sophie Hargest produces it and asks the questions; he brings it to the screen. He also films the real work. The production week footage is his, and so is the line at Atlantic Footcare where the insoles are made. Because he holds that material, this website can show the real thing instead of stock photographs. He carries the continuity too: the booth, the site, the series and the social posts all have to look like one hand made them. That is why Bio_Sole has a house style at all.

He holds a BA in communication and media studies from Athabasca University. He works from Dartmouth, Nova Scotia. And once, memorably, he got to be Polkaroo.